* Plan and carry out direct marketing activities (principally direct mail and Telemarketing) to agreed budgets, sales volumes, values, product mix and time scales
* Develop ideas and create offers for direct mail and marketing to clients
* Carry out market research, competitor and customer surveys.
* Appreciates need for consistency within company's branding and marketing mix, especially PR and the Internet.
* Monitor and report on activities and provide relevant management information.
* Attend training to develop relevant knowledge and skills.
* Type and word-process various documents and electronic information.
* Research and investigate information to enable strategic decision-making by others.